Donors are not all the same. They vary in their ability to give and benefits that they can offer to a campaign. Generally speaking donors can be considered one of the following: regional, ideological, and industry. Understand the differences between each, you’ll talk with a regional donor differently than an ideological or industry one. We’ll discuss ideological donors in this post and regional and industry in other posts.
Who is an ideological donor? The hippie that gave $16.23 dollars to Bernie’s campaign? That’s an example of a donor who would be considered ideological. They can be summarized as a donor who gives based on issues and beliefs that they have a strong support for or against, and give to candidates and groups that share similar views.
Ideological donors aren’t confined to a single geographic location. A candidate in California might receive a donation from someone in Washington D.C., for example. Their giving is based largely on the positions of a candidate, and thus aren’t confined donating just to local candidates.
Like regional donors, they vary in their ability to contribute. Some send large checks, others may contribute $20. But because they are motivated by issue, these donors tend more be more vigorous in their support of candidates.