Importance of maintaining database in off years
Why should you constantly maintain a database?
Campaign season is (to put it lightly) a busy time for everyone. The work is endless, the hours long, and the resources never quite enough. All done in the pursuit of election day, where with breath held in anticipation, everyone waits for the results to come in. It’s the climax of months or years of work.
And then it’s over.
Win or lose, almost everyone breathes a sign of relief and takes a break. Ties come off and everything is a bit more relaxed. And while campaigning never seems to entirely cease, some tasks begin to take on less importance. Tasks that once consumed hours of precious time don’t necessarily require the same focus. It’s understandable, you don’t need to knock on doors the day after an election. But what about the data? What is done with the thousands of names, phone numbers, email address, and contribution records once an election is concluded?
Well, they’re stored in the database, right?
"Data is the new oil"
Let me explain. There are static assets and dynamic assets that a campaign requires to run effectively and efficiently. Static assets could include yard signs or other necessities that don’t change. Dynamic assets are things like a voter’s profiles, which contains data that is likely to change over time.
You don’t really need to stock up on yard signs right after the election. Maintaining a comprehensive database of voter data is something that you should consistently adding to, improving, and refining. Think about a contact you have in your phone. If they changed their phone number, you’d want to make sure that it’s correctly updated in your phone.
A good database is, on a larger scale, just like maintaining a numbers in your phone. If an address changes, update it. If you want to know how much someone gave last election, make sure it’s stored in the database.
Paraphrasing a popular quote, data is the new oil, because the world now relies on data to power its business. And where you refine and store that data is just as important. So choose a platform that was built specifically to store data that you need. We’ve created a pretty good one in DonorDesk!