How to be a better candidate – Have a clear and understandable set of policies


Matt Bell

Senior Editor & Partner

Once you have your answer as to why you are running, you should then be able to set your sights on defining what your policy positions are. The policies you support or oppose will define you against your opponents, so it is important to take time and care in determining where you stand on each issue.

 

Be able to explain what they are, why you support or oppose them, and what they can do for the voter. Voter want to support a candidate with a strong argument for or against an issue. It’s alright if they don’t support every position you take. However, it’s necessary to know the voters of your district. If you’re running against everything that they support,  why even run in the first place?

 

Finally, once you take a position, try and remain faithful to it. We’ve all heard a politician take a position one day and then oppose it another. Every time someone does this, they lose credibility. It’s OK to have an evolving view, but no one trusts a waffler.

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